EXPERIENCE
Community Marketing Manager — January 2017 – Present
City of Newton, Iowa; Newton, IA
- Lead, develop and execute strategic marketing and communication for the City of Newton and report on effectiveness
- Lead social media strategies and tactics for the City of Newton
- Work with City Departments and economic development partner organizations on creative, innovative and coordinated marketing and communications plans.
- Review and facilitate maintenance of websites, track and analyze website data, report on effectiveness and recommend alternative to enhance results
- Design marketing materials and public presentations
- Serve as brand coordinator for the community, oversee public relations and serve as a key contact for media
Strategic Communications Specialist — May 2016 – January 2017
The Vernon Company; Newton, IA
- Oversee social media and digital marketing including day-to-day management of social media accounts, community management, monitoring, planning and organizing ads and overall social media administration
- Responsible for execution and management of external clients and internal employee communications; including monthly electronic newsletters, print newsletters and content for the corporate blog
- Assist with public relations efforts for local media and industry publications
- Member of a team that is tasked with targeted marketing and strategic communication outreach to existing and new customers; focus on creating content, managing marketing automation, reviewing analytics and business intelligence
- Member of a team that manages an e-commerce customer website; main goals are to maintain content that appears on the site and manage account executive usage of the site
- Assist with event planning as needed; including the company’s national sales meeting and end user trade shows
Communications & Training Coordinator — June 2013 – May 2016
The Vernon Company; Newton, IA
- Managed social and digital marketing; increased engagement and content available on all accounts
- Oversaw and implemented internal communication strategy for 265+ account executives
- Responsible for execution and management of our external client communications; increased the amount of content on the corporate blog from one post a month, to one post each week
- Executed communication strategies for various marketing projects including targeted marketing campaigns, account retention programs and direct mail campaigns
- Also kept responsibilities from Sales Training Coordinator position
Sales Training Coordinator — January 2012 – June 2013
The Vernon Company; Newton, IA
- Responsible for management and training on the company’s order entry system
- Assisted with recruiting, training and on-boarding of new account executives
- Managed web forms and content
Ticket Manager & Public Relations Specialist — June 2008 – December 2011
Des Moines Buccaneers; Urbandale, IA
- Managed the front office of Buccaneer arena; responsible for all aspects of the ticketing system including event creation, pricing and game day ticket operations.
- Managed the public relations and graphic design for the team including game notes for media, game night programs, website content and social media profiles.
- Created the online presence for the team on Facebook and Twitter.
- Assisted coaching staff in coordinating all aspects of current, and prospective players, this included try-out camps, training camps, coordinating housing and schooling as well as assisting with the leagues drafts.
Public Relations Intern — May 2007 – June 2008
City of Clive; Clive, IA
- Worked within the City Manager’s Office, reporting directly to the Assistant City Manager.
- Developed and executed a public relations campaign for the NW 86th Street construction project targeting business owners, property owners and citizens who lived within the Clive Corridor.
- Created a website, newsletter and direct mail pieces for the public relations campaign.
Sales, Marketing & Public Relations Intern — December 2006 – June 2008
Des Moines Buccaneers; Urbandale, IA
- Gained experience in different areas within sports marketing and game night production.
- Responsible for the community relations for the team; including the “Stick with Reading” program that sent players to local elementary schools to read to classrooms and talk about hockey.
ACTIVITIES
Board of Directors — March 2017 – Present
United Way of Jasper County; Newton, Iowa
Board of Directors — June 2016 – Present
Jasper County Crime Stoppers; Newton, Iowa
- Director for the Jasper County Crime Stoppers; member of the marketing committee overseeing social media
Central Iowa Regional Advisory Board Member — May 2014 – Present
Drake University; Des Moines, IA
- Serve as a member-at-large of Young Alumni Committee; help plan events and programs that are a variety of diverse events including social gatherings, philanthropic opportunities, continuing education and professional development
Member — January 2013 – Present; President — 2015
Young Professionals of Jasper County; Newton, Iowa
- Elected 2015 President in January 2015; served as an ex-officio on the 2015 Newton Development Corporation Board; Help plan and execute the marketing strategies for Re-Prom, a philanthropic social event; and Thanks with Franks, a philanthropic community event
Allocations Committee Member — January 2015 – February 2015; January 2016 – February 2016; January 2017 – February 2017
United Way of Jasper County; Newton, Iowa
- Served on a committee to assist the United Way of Jasper County Board of Directors in interviewing partner agencies and reviewing grant applications to allocate the funds raised during campaigns
Social Media Manager — April 2016 – November 2016
Wes Breckenridge, Candidate for Iowa House District 29; Newton, Iowa
- Managed the Facebook Page for Wes Breckenridge’s election campaign for Iowa House District 29
Marketing Chair/Member — October 2015 – September 2016
Newton Community School District Bond Referendum Committee; Newton, Iowa
- Member and marketing chair of a committee that supported the bond referendum for a new 5 – 8 middle school building
Planning & Zoning Commission Member — July 2014 – January 2017
City of Newton; Newton, Iowa
- Charged with reviewing the City of Newton’s Comprehensive Plans as well as review and recommendations related to rezoning and amendments to ordinance and regulations.
Board of Directors – Secretary — March 2014 – January 2017
Newton Main Street; Newton, Iowa
- Designed, created and maintained Newton Main Street’s website; assisted the executive director in managing the organization’s Facebook page
Mentor — September 2012 – June 2014
Big Brothers Big Sisters of Central Iowa; Newton, Iowa
- Involved in the school-based mentoring program for two years with two different students
EDUCATION
Platinum National Career Readiness Certificate (C5W2WDJ67ZBX)
ACT; Iowa City, IA
Bachelor of Arts in Journalism & Mass Communications — Public Relations
Drake University; Des Moines, IA
Bachelor of Arts in Environmental Policy
Drake University; Des Moines, IA
